Finding the sweet spot between quantity and quality in e-commerce business
When it comes to starting an ecommerce business, it can be a difficult decision to determine whether to focus on quantity or quality. While both are important, there is a common misconception that quality should be the primary focus. However, the story of an experimental pottery class teaches us that quantity can lead to quality.
In the pottery class, one group was graded based on the quality of their best pot while the other was graded based on the number of pots created. Despite not aiming for perfection, the students in the second group produced far superior pots both in quantity and quality. This was because they were not fixated on perfection from the start and had the freedom to experiment, make mistakes, iterate, and develop their creativity and intuition.
Similarly, in ecommerce, focusing on creating as many products as possible without fixating on perfection can lead to better quality in the long run. By having the freedom to experiment, make mistakes, and iterate, businesses can develop their products and services to meet the needs of their customers.
Of course, the goals, budget, and target market of the business should still be considered. If the goal is to build brand recognition and loyalty, then quality should be the focus. If the goal is to become a leader in the industry, then quantity should be the focus. The budget and target market also play a role in determining which option is best.
In conclusion, quantity can lead to quality in ecommerce. By having the freedom to experiment, make mistakes, and iterate, businesses can develop their products and services to meet the needs of their customers. While the goals, budget, and target market of the business should still be considered, focusing on quantity can be a valuable strategy for achieving long-term success.
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away”
