As a creator running TikTok ads, it’s essential to understand the difference between Standard Commission and Shop Ads Commission. The Shop Ads Commission is what you earn when a sale is made directly through ads you run. While sellers typically offer lower commissions for Shop Ads to cover ad costs, you can negotiate for a higher rate. Be proactive and ask the seller to adjust the commission to match or exceed the Standard Commission, especially since you're covering the ad expenses. This way, you ensure that your efforts are rewarded fairly.

Launching your brand on TikTok? Don’t make the same mistake most new brands do—jumping straight into Product Shopping Ads (PSA) or Video Shopping Ads (VSA) without building audience trust first. In this guide, I’ll share a smarter, step-by-step strategy to warm up your audience, boost engagement, and maximize your ad spend. By strategically introducing your brand over 3-4 weeks, you’ll turn passive viewers into loyal customers—without wasting money on ads that don’t convert. Ready to scale your TikTok brand the right way? Let’s dive in.

The first 3 seconds of your TikTok content determine whether viewers stay or scroll away. A strong hook isn’t just about what you say—it’s also about what they see. A bad hook? A monotone voice with a still background. A good hook? Fast cuts, engaging facial expressions, and on-screen text that sparks curiosity.

Testing different hooks through A/B testing and analyzing viewer retention can help refine your strategy. And don’t forget the CTA—whether it’s clicking the Beg Kuning or joining a live session, guiding your audience to take action is just as important as keeping them engaged.

When I first started creating video content, I didn’t realize the importance of pacing and variety. My static shots and long POVs led to low viewer engagement and high scroll-away rates. It wasn’t until I discovered the concept of visual fatigue and experimented with dynamic scene cuts—like 5-10 POV shifts in the first 3 seconds—that my completion rates soared. This simple yet powerful adjustment not only captured attention but also boosted sales conversions. If you want your TikTok videos to stand out, mastering pacing and creating an engaging hook is the key to success.

Most consumers judge a product by its price rather than its quality. Without expertise, it's hard to distinguish between a RM100 coffee and a RM10 one—until the price is revealed, shaping our perception of taste and value. In business, quality alone isn’t enough to win customers; the real game-changer is storytelling. Just like Mount Kinabalu and Mount Everest captivate with their legends, a compelling brand story makes a product stand out. Price wars fade, but the brands that tell the best stories leave a lasting impact.

In 2023, my business was still small, with just one staff member assisting me. I knew that to grow, I had to leverage my time effectively. By 2024, my focus shifted to strengthening the business and scaling up through hiring. Building the right team wasn’t easy, but I learned that even the smallest tasks contribute to long-term success. As I head into 2025, my goal is to refine my workforce and accelerate growth, knowing that true business value comes from investing in people and creating a strong team culture.

Have you ever noticed that after running TikTok Ads, your organic sales start to drop while ad-driven sales increase? Is this something to worry about, or is it just part of the process? In this post, I’ll break down why this happens, how TikTok’s ad attribution works, and why it’s actually a normal occurrence. Whether you're experiencing a shift in sales distribution or wondering if ads are “stealing” your organic traffic, this insight will help you understand the bigger picture.

Discover the secret to creating TikTok video content that not only captures attention but also drives real sales conversions. The 5A's Audience Framework—Aware, Appeal, Ask, Act, Advocate—guides you through targeting the right audience at every stage of their journey. From building awareness to fostering loyalty, this approach helps you craft content that resonates and converts. Learn how to transform casual viewers into loyal customers and take your TikTok strategy to the next level!

In the full of gurus and sifus for Tiktok claim to have the secret formula for getting your content on the For You Page (FYP). But do these formulas really work? This article dives into the truth behind FYP content strategies, distinguishing between viral exposure and content that actually drives sales. We explore essential tips for maximizing your TikTok traffic and break down how different levels of content performance might be viewed by the platform's algorithm. Whether you're looking for brand exposure or aiming to close sales, understanding these fundamentals is key to your success.

Launching my first Shopee store was a leap into the unknown. With no idea how ads worked or what to bid, I took the plunge anyway. My RM10 per click mistake taught me invaluable lessons, leading me to master platform ads on Shopee and TikTok. This journey from uncertainty to expertise proves that success starts with taking that first step and never stopping. If you never start trying, it will never happen.

Starting a business is much like piloting a plane. In 2021, I took off with minimal capital, flying a small Cessna 172—a lean startup with just enough fuel to get airborne. As I navigated the skies of entrepreneurship, I faced the challenge of transitioning to a larger aircraft, a mid-sized business that required a bigger runway and more resources. By the end of 2023, I found myself preparing for this critical takeoff, expanding from a 2,000 sqft storage area to an 8,000 sqft building. Along the way, I discovered that TikTok could be my Air Traffic Control, guiding me through the complexities of this new airspace. This is the story of how I transitioned from one plane to another, soaring to new heights in my business journey.

As the popularity of short video content continues to soar, Shopee may be gearing up to offer this engaging feature to sellers. Imagine reaching a wider audience and driving sales through immersive and captivating short videos. Explore how this new development could revolutionize your selling experience on Shopee and unlock fresh opportunities for growth. Stay ahead of the curve and harness the power of short video content to enhance your online presence and boost sales on Shopee's dynamic e-commerce platform.

The annual Shopee Seller Summit has become a highly anticipated event for e-commerce entrepreneurs looking to thrive in the digital marketplace. With a focus on empowering sellers, the summit offers valuable insights, practical tools, and networking opportunities to help them achieve success in their online businesses.

To avoid a price war and come out on top in the world of e-commerce, it's important to shift your perspective and treat your competitors as allies rather than enemies. This means focusing on differentiation, collaboration, and providing value to your customers in other ways, rather than engaging in a race to the bottom on price. By viewing your competitors as friends and looking for ways to work together, you can build a strong and sustainable business that stands the test of time.

Making a career transition can be tough, but it can also be a rewarding experience. As a former pilot, I never thought I would leave the aviation industry and venture into e-commerce. However, when the pandemic hit, I realized I needed to pivot my career and explore new opportunities. Starting my own business allowed me to pursue my passions and provided a new sense of purpose. Building a supportive community, having a clear timeline and budget, and establishing your own platform are crucial for success. With patience, hard work, and a willingness to take calculated risks, you can successfully transition to a new career and build a successful business.

Starting an e-commerce business involves many decisions, and one of the most challenging is determining whether to focus on quantity or quality. While both are important, many believe quality should be the primary focus. However, a story of an experimental pottery class shows that quantity can lead to quality. By having the freedom to experiment, make mistakes, and iterate, businesses can develop their products and services to meet the needs of their customers. This article explores the concept of finding the sweet spot between quantity and quality in e-commerce and provides valuable strategies for achieving long-term success.

In this article, the author shares their experience of starting a successful eCommerce business from scratch, even in a category they knew little about. They explain the importance of finding your "unfair advantage" and utilizing the tools and resources you have available. The author recommends starting with a laptop, thermal printer, and storage location, and finding funding through various means. The article offers valuable insights for anyone looking to start their own eCommerce business and will provide inspiration and guidance for those who feel like they don't have the necessary knowledge or resources to get started.