Storytelling in Branding

Most consumers judge a product by its price rather than its quality. Without expertise, it's hard to distinguish between a RM100 coffee and a RM10 one—until the price is revealed, shaping our perception of taste and value. In business, quality alone isn’t enough to win customers; the real game-changer is storytelling. Just like Mount Kinabalu and Mount Everest captivate with their legends, a compelling brand story makes a product stand out. Price wars fade, but the brands that tell the best stories leave a lasting impact.