How to Avoid Price Wars in the Ecommerce World: Why Your Competitor Is Your Friend

To avoid a price war and come out on top in the world of e-commerce, it's important to shift your perspective and treat your competitors as allies rather than enemies. This means focusing on differentiation, collaboration, and providing value to your customers in other ways, rather than engaging in a race to the bottom on price. By viewing your competitors as friends and looking for ways to work together, you can build a strong and sustainable business that stands the test of time.