As a creator running TikTok ads, it’s essential to understand the difference between Standard Commission and Shop Ads Commission. The Shop Ads Commission is what you earn when a sale is made directly through ads you run. While sellers typically offer lower commissions for Shop Ads to cover ad costs, you can negotiate for a higher rate. Be proactive and ask the seller to adjust the commission to match or exceed the Standard Commission, especially since you're covering the ad expenses. This way, you ensure that your efforts are rewarded fairly.

Launching your brand on TikTok? Don’t make the same mistake most new brands do—jumping straight into Product Shopping Ads (PSA) or Video Shopping Ads (VSA) without building audience trust first. In this guide, I’ll share a smarter, step-by-step strategy to warm up your audience, boost engagement, and maximize your ad spend. By strategically introducing your brand over 3-4 weeks, you’ll turn passive viewers into loyal customers—without wasting money on ads that don’t convert. Ready to scale your TikTok brand the right way? Let’s dive in.

The first 3 seconds of your TikTok content determine whether viewers stay or scroll away. A strong hook isn’t just about what you say—it’s also about what they see. A bad hook? A monotone voice with a still background. A good hook? Fast cuts, engaging facial expressions, and on-screen text that sparks curiosity.

Testing different hooks through A/B testing and analyzing viewer retention can help refine your strategy. And don’t forget the CTA—whether it’s clicking the Beg Kuning or joining a live session, guiding your audience to take action is just as important as keeping them engaged.

Have you ever noticed that after running TikTok Ads, your organic sales start to drop while ad-driven sales increase? Is this something to worry about, or is it just part of the process? In this post, I’ll break down why this happens, how TikTok’s ad attribution works, and why it’s actually a normal occurrence. Whether you're experiencing a shift in sales distribution or wondering if ads are “stealing” your organic traffic, this insight will help you understand the bigger picture.

Discover the secret to creating TikTok video content that not only captures attention but also drives real sales conversions. The 5A's Audience Framework—Aware, Appeal, Ask, Act, Advocate—guides you through targeting the right audience at every stage of their journey. From building awareness to fostering loyalty, this approach helps you craft content that resonates and converts. Learn how to transform casual viewers into loyal customers and take your TikTok strategy to the next level!