Tiktok Ads: New Brand on TikTok, How should I start the Ads?
If you're planning to launch a new brand on TikTok and already have a marketing budget in hand, this guide is for you. I learned the hard way, through try and error so you don’t have to make the same mistakes.
Why You Shouldn’t Jump Straight into TikTok Shop Type Ads
You might be wondering:
"Why can’t I just run Product Shopping Ads (PSA) or Video Shopping Ads (VSA) right away?"
The reason is simple: brand familiarity matters.
Ask yourself, how likely are you to buy a product from a brand you’ve never heard of? Most people hesitate to trust new brands immediately, which is why launching with direct hard sell ads often leads to wasted ad spend.
The Smarter Approach: Warm Up Your Audience First
Instead of pushing sales driven ads from day one, try a progressive exposure strategy to familiarize your target audience with your brand. Here’s how it works:
Repeated Exposure: Show your product in video to viewers 3-4 times per week over a 3-week period before introducing hard sell content.
Strategic Content Timing: Deliver engaging content first, then introduce sales oriented videos and Shop tab promotions with PSA once trust is built.
How the Audience Journey Works on TikTok
Let’s break it down step by step:
1st Video → Users scroll past it (A1 Audience).
2nd Video → They watch for more than 6 seconds.
3rd Video → They watch for more than 6 seconds again.
4th Video → They start engaging by commenting (A2 Audience).
After 1-2 weeks → Feed these prospects with the right content, including brand storytelling, testimonials, and product benefits.
Livestream Strategy → By the time you introduce livestream selling, your audience is already familiar with your brand, making conversions much easier. ( A3 Audience )
By warming up your audience before selling, you build trust and curiosity, increasing the chances of converting viewers into customers. Instead of rushing into sales, let the algorithm work for you by nurturing engagement first.
If you're launching your brand on TikTok, this method will help you maximize your ad spend and improve conversions. Feel free to fill up the form to drop me a message and I will get connect and get in touch with you.
