In the full of gurus and sifus for Tiktok claim to have the secret formula for getting your content on the For You Page (FYP). But do these formulas really work? This article dives into the truth behind FYP content strategies, distinguishing between viral exposure and content that actually drives sales. We explore essential tips for maximizing your TikTok traffic and break down how different levels of content performance might be viewed by the platform's algorithm. Whether you're looking for brand exposure or aiming to close sales, understanding these fundamentals is key to your success.

Launching my first Shopee store was a leap into the unknown. With no idea how ads worked or what to bid, I took the plunge anyway. My RM10 per click mistake taught me invaluable lessons, leading me to master platform ads on Shopee and TikTok. This journey from uncertainty to expertise proves that success starts with taking that first step and never stopping. If you never start trying, it will never happen.

Starting a business is much like piloting a plane. In 2021, I took off with minimal capital, flying a small Cessna 172—a lean startup with just enough fuel to get airborne. As I navigated the skies of entrepreneurship, I faced the challenge of transitioning to a larger aircraft, a mid-sized business that required a bigger runway and more resources. By the end of 2023, I found myself preparing for this critical takeoff, expanding from a 2,000 sqft storage area to an 8,000 sqft building. Along the way, I discovered that TikTok could be my Air Traffic Control, guiding me through the complexities of this new airspace. This is the story of how I transitioned from one plane to another, soaring to new heights in my business journey.

As the popularity of short video content continues to soar, Shopee may be gearing up to offer this engaging feature to sellers. Imagine reaching a wider audience and driving sales through immersive and captivating short videos. Explore how this new development could revolutionize your selling experience on Shopee and unlock fresh opportunities for growth. Stay ahead of the curve and harness the power of short video content to enhance your online presence and boost sales on Shopee's dynamic e-commerce platform.

The annual Shopee Seller Summit has become a highly anticipated event for e-commerce entrepreneurs looking to thrive in the digital marketplace. With a focus on empowering sellers, the summit offers valuable insights, practical tools, and networking opportunities to help them achieve success in their online businesses.

To avoid a price war and come out on top in the world of e-commerce, it's important to shift your perspective and treat your competitors as allies rather than enemies. This means focusing on differentiation, collaboration, and providing value to your customers in other ways, rather than engaging in a race to the bottom on price. By viewing your competitors as friends and looking for ways to work together, you can build a strong and sustainable business that stands the test of time.

Making a career transition can be tough, but it can also be a rewarding experience. As a former pilot, I never thought I would leave the aviation industry and venture into e-commerce. However, when the pandemic hit, I realized I needed to pivot my career and explore new opportunities. Starting my own business allowed me to pursue my passions and provided a new sense of purpose. Building a supportive community, having a clear timeline and budget, and establishing your own platform are crucial for success. With patience, hard work, and a willingness to take calculated risks, you can successfully transition to a new career and build a successful business.

Starting an e-commerce business involves many decisions, and one of the most challenging is determining whether to focus on quantity or quality. While both are important, many believe quality should be the primary focus. However, a story of an experimental pottery class shows that quantity can lead to quality. By having the freedom to experiment, make mistakes, and iterate, businesses can develop their products and services to meet the needs of their customers. This article explores the concept of finding the sweet spot between quantity and quality in e-commerce and provides valuable strategies for achieving long-term success.

In this article, the author shares their experience of starting a successful eCommerce business from scratch, even in a category they knew little about. They explain the importance of finding your "unfair advantage" and utilizing the tools and resources you have available. The author recommends starting with a laptop, thermal printer, and storage location, and finding funding through various means. The article offers valuable insights for anyone looking to start their own eCommerce business and will provide inspiration and guidance for those who feel like they don't have the necessary knowledge or resources to get started.