In the full of gurus and sifus for Tiktok claim to have the secret formula for getting your content on the For You Page (FYP). But do these formulas really work? This article dives into the truth behind FYP content strategies, distinguishing between viral exposure and content that actually drives sales. We explore essential tips for maximizing your TikTok traffic and break down how different levels of content performance might be viewed by the platform's algorithm. Whether you're looking for brand exposure or aiming to close sales, understanding these fundamentals is key to your success.

Launching my first Shopee store was a leap into the unknown. With no idea how ads worked or what to bid, I took the plunge anyway. My RM10 per click mistake taught me invaluable lessons, leading me to master platform ads on Shopee and TikTok. This journey from uncertainty to expertise proves that success starts with taking that first step and never stopping. If you never start trying, it will never happen.

Starting a business is much like piloting a plane. In 2021, I took off with minimal capital, flying a small Cessna 172—a lean startup with just enough fuel to get airborne. As I navigated the skies of entrepreneurship, I faced the challenge of transitioning to a larger aircraft, a mid-sized business that required a bigger runway and more resources. By the end of 2023, I found myself preparing for this critical takeoff, expanding from a 2,000 sqft storage area to an 8,000 sqft building. Along the way, I discovered that TikTok could be my Air Traffic Control, guiding me through the complexities of this new airspace. This is the story of how I transitioned from one plane to another, soaring to new heights in my business journey.